Sixt, the international mobility services provider, delivers premium chauffer-driven rides as well as affordable taxi bookings via it's cab-hailing vertical, known simply as Ride. Focused on providing reliable, comfortable and personalized transport at an attractive price, Ride is trusted by customers across 250 cities, in both business and consumer segments.
As part of the engagement to improve the Ride digital experience, two major touchpoints were redesigned: the website booking funnel, and post-journey feedback functionality on the mobile app.
The existing offer listing page for Ride was outdated, both visually and functionally, and needed a refresh. Sixt being a market leader servicing numerous demographic regions across Europe and America, the design approach required a delicate balancing of varying business and user needs to achieve the goal of simultaneously improving user experience and conversion rates.
The existing post-ride feedback mechanism was suffering from lower than standard user interaction rates, due to a combination of unattractive content and cumbersome taskflow. Being vital for the business, but usually low-value from end user perpective, these pages needed to be made delightful and simple to improve the quantity and quality of feedback.
PeepalDesign | Sixt Research & Development, Bangalore
Figma [Prototype] FigJam, Miro [Whiteboard] Powerpoint [Documentation]